Happy Patients Lead to Happy Reviews, Which Lead to More Happy Patients.
Have you ever been ready to make an online purchase, decided to check out the product reviews, then changed your mind because the majority of the reviews for the product you were interested in were negative? Today's consumer can quickly look up any product or service, national or local, and find out the experiences of others. This is no different with an audiology practice. What your patients say about you matters.
Like it or not, the internet has changed everything. With a few clicks, information on your practice's services is available for all to see. When you think about marketing your practice, think about what your patients are saying about you. Your reviews are one of the most valuable marketing tools available to you and can make or break a business.
It is vital that you treat your reviews as if your patients were talking directly to you, because in essence, they are, and they are also talking to everyone else about you, especially if they're unhappy with your services.
Three Quick Tips to Achieving A+ Reviews
1. Keep Your Reviews Current—Urge your patients, or their family member/caretaker, to leave a review of your services. The care you provide them should be included. Give your patients exceptional care and in return they will give you exceptional reviews.
2. Watch Your Reviews Carefully—We all do our best, but for whatever reason, if you do have an issue with an unhappy patient, resolve it immediately by both responding to the issue by phone and at the review site. Immediately and compassionately take the steps necessary to do what it takes to remedy a bad review.
3. Make friends with Google—When patients Google your business, your name, phone number, directions to your business, and an outside photo of your business will appear. Directly under your business name is how many reviews your business has and what kind of rating patients have given it. This is where first impressions are made. If a bad rating is visible here, how much further do you think the person searching for an audiology practice will continue to seek out your practice?
Your online reputation is often the first impression for a prospective patient. According to a recent survey on the importance of reviews, 72% of patients use online reviews as their first step in finding a new doctor.
Getting consistent, great reviews, more reviews, and quickly responding to your reviews, is an important piece of your overall marketing strategy that you can't afford to ignore. To find out how you can easily use this powerful tool to market your audiology practice, download a free report from our trusted partner, Matt Prados, founder of ReviewWave.com. Review Wave is a simple and affordable way to capture and publicize your practice the right way.