The Best Marketing Tool is in Your Own Patient Database
Wherever your audiology practice may be located, whether a metropolitan or rural area, you know your market better than anyone and you know where your marketing dollars should be spent in order to get the most out of your advertising budget. One of the best marketing opportunities you may be missing is using your existing patient database. Taking advantage of this tool has rewards that are two-fold. First, it lets you market to a built-in audience, and second, it shows your patients that you care about them and understand their needs by keeping communications open with them—all by using your existing patient data.