--- title: HME Providers Can Cultivate New Markets By Tapping Into Claims And Patient Data description: 87 percent of marketers consider data their organization’s most underutilized asset image: https://www.cu.net/hubfs/shutterstock_101275546.jpg --- [![TIMS_Logo_Restricted_WHITE_Reverse_Final](https://www.cu.net/hs-fs/hubfs/identity/logos/2023%20Logos/TIMS_Logo_Restricted_WHITE_Reverse_Final.png?width=181&height=50&name=TIMS_Logo_Restricted_WHITE_Reverse_Final.png "TIMS_Logo_Restricted_WHITE_Reverse_Final")](https://www.cu.net/hme) [![TIMS_Logo_Restricted_RGB_Pos_Final](https://www.cu.net/hs-fs/hubfs/identity/logos/2023%20Logos/TIMS_Logo_Restricted_RGB_Pos_Final.png?width=184&height=50&name=TIMS_Logo_Restricted_RGB_Pos_Final.png "TIMS_Logo_Restricted_RGB_Pos_Final")](https://www.cu.net/hme) ** ** # Blog for Home & Durable Medical Equipment Providers We're a completely customizable solution with a dedicated team of software developers in-house. That means we can work together to make sure our system fits your HME/DME business like a (surgical) glove... even if you run things a little differently from others in the industry. Our users aren't confined to a cookie-cutter approach! # HME Providers Can Cultivate New Markets By Tapping Into Claims And Patient Data POSTED ON:1 February, 2018 WRITTEN BY: [Crystal Hopper](https://www.cu.net/hme/blog/author/crystal-hopper) Tag: [Patient Intake](https://www.cu.net/hme/blog/topic/patient-intake), [Marketing Tools](https://www.cu.net/hme/blog/topic/marketing-tools), [Patient Data](https://www.cu.net/hme/blog/topic/patient-data), [Revenue Cycle Management](https://www.cu.net/hme/blog/topic/revenue-cycle-management), [Billing Rules](https://www.cu.net/hme/blog/topic/billing-rules), [Employee Engagement](https://www.cu.net/hme/blog/topic/employee-engagement) ### There's Gold in Your Claims and Patient Data In 2018, Doug Iversen, Sales and Marketing Director, Retired, for Computers Unlimited/TIMS Software, participated in an article posted by [HME-Business.com](https://hme-business.com/Articles/2018/02/01/Claims-Patient-Data.aspx?Page=1). The article explores how providers can cultivate new markets, grow their business, and provide better service by tapping into claims and patient data. When asked about the data HME Providers should be collecting, Iversen had this to say, "Patients, like consumers, are generally willing to pay for incremental **value**. Identify, then stratify, the customers who are willing to spend more than the claim will pay. Quickly identifying the type of consumer who will pay for enhanced products and services will be key because if you don’t offer choices or what they expect, they can go somewhere else quickly." Ryan Ball, director of VGM Market Data, went on to remind readers that successful data marketing is based on knowing customers’ preferred mode of communication and specific patient contact information, such as email, phone and address, and patient demographic information, such as date of birth and last date of purchase. Ball continued to explain, “This should all be part of the patient intake process,” he explains. “As long as you have provided a Medicare-approved product to the patient within the last 18 months, you can freely communicate with that patient about additional products; however, obtaining a specific release from the patient is also a good idea.” #### [Read the full article on HME-Business.com: **Harvesting Claims and Patient Data**](https://hme-business.com/Articles/2018/02/01/Claims-Patient-Data.aspx?Page=1) --- --- Posted by Crystal Hopper. Modified 2022-05-02. 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TIMS® Software. All Rights Reserved. | [Privacy](https://www.cu.net/privacy) | [Terms of Use](https://www.cu.net/terms-of-use) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Crystal Hopper", "url" : "https://www.cu.net/hme/blog/author/crystal-hopper" }, "dateModified" : "2022-05-02T15:53:33.084Z", "datePublished" : "2018-02-01T19:10:00.000Z", "headline" : "HME Providers Can Cultivate New Markets By Tapping Into Claims And Patient Data", "image" : [ "https://www.cu.net/hubfs/shutterstock_101275546.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.cu.net/hme/blog/hme-providers-can-cultivate-new-markets-by-tapping-into-claims-and-patient-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.cu.net/hubfs/identity/logos/2023%20Logos/CU-TIMS-logos-signatures.png" }, "name" : "Computers Unlimited" } } ```